Mysterious Copywriting “Domino Toppling” Technique Helps Non-Writers Create Better Ads, Sales Pages And Sell More Online
The Secret To Writing Powerful Copy Is To Ditch Writing All Together
Warning: In the wrong hands — this method could be used for evil purposes.
Dear Online Merchant,If you’re here it means you understand the importance of copywriting.It's not a secret to you that you need copywriting to get sales online...But let me tell you a very sad thing that’s happening right now…There’s an entire graveyard filled with bodies.The bodies of great products that didn’t make it into the hands of customers…But here’s the thing…There’s a bunch of mediocre products that make it into the hands of thousands — if not millions of buyers.Making their unethical owners very wealthy in the process.You see — the power of copywriting is just like a loaded gun…If put in the hands of a hunter — you’ll get a whole family fed for weeks.But in the hands of a criminal, well, you know exactly what happens…This is an endless cycle…And I want to break this cycle and finally put copywriting into the hands of ethical builders who can sell great products.I just have a warning for you…What I am about to disclose can be used for evil — just like a gun — the wilder will make all the difference.Like Uncle Ben from SpiderMan once said, “with great power comes great responsibility.”That being said — this method is very powerful…And can turn even the most mediocre writer into a selling machine.And if you can afford to pay half of what you spend on Starbucks daily — then you can do this too.So — for the ethical people that are reading this —I have some good news for you…
You Don’t Have To Be A Great Writer To Write Copy That Sells!
You don’t need to be a clever writer…And tell wild detailed stories to wow your readers…
In fact, if you can line up a row of dominoes, you can also write great copy.
Yes, dominoes, the game.Sounds insane, right?But stick with me for a few minutes — and it’s going to make sense.You see, I used to think that to write copy you had to be an excellent writer…A creative genius of sorts…And because of that I never wrote my own copy.I would let others do the most important part of doing business online!Because I thought I needed to be some genius writer.But I am here to tell you that’s not the case at all.Because let’s be real…
You’re not here to write the next Moby Dick, you’re here to fill up your damn bank account with cash.And the only whaling you should be doing is to get customers with big wads of cash to spend…That’s the number one purpose of writing copy…To put cash on your bank account so you can use it to do the things you really love...Like taking care of your family, buying the car or house of your dreams if that’s what you want...For some of us we do it for the simpler things in life…Like not having to set an alarm clock in the morning or going to the gym at 1pm to spend 3 solid hours pumping iron.Whatever the reasons that float your boat, you need to understand one thing…
Copywriting Has Nothing To Do With Writing At All
Okay… Let me take that back a little…You do need to write — but you don’t need to be Shakespeare to be a great copywriter.In fact — with the domino toppling technique — you will naturally become a better writer without having to focus on writing itself...I know it sounds confusing but all of this will make sense soon enough.And there's really no way around it — copywriting is a MUST if you ever plan on selling anything online.The only way to have a fighting chance against the competition in this day and age is to master this skill.You see… the trick to writing better copy has nothing to do with writing and everything to do with understanding “the chain of persuasion.”And it can be as simple as lining up a row of dominoes.Yes, dominoes the game again…I know I sound like a broken record right now but look at me!I took remedial English in college…And my first language is not even English.But I am here, writing all sorts of sales copy… that actually sells.All in super crowded markets too.Without being a genius writer…Or having over 20 years of experience in the game...So if you want to write more powerful ads, emails, sales letters, VSLs, webinars that actually bring more sales.While costing you less than your daily Starbucks coffee run...Then you need to forget all about writing for now!
And Focus On “The Chain of Persuasion” First
The backbone to all advertising and sales.And I’ll go into detail on how this works if you give me just 5 minutes.But first I want you to visualize a row of perfectly lined up dominoes.Can you do that for me?Good… keep it in your noggin and we’ll come back to it soon.Psst! If you have no imagination, here’s another picture:
I know this sounds a bit hard to believe.And I don't want to be one of those guys making bold claims without backing it up.So let me prove it to you…Fit owns a fitness coaching brand — but was struggling with messaging.This capped him at very low numbers — bringing in about $1500/mo.As he dialed his messaging by literally learning how to use toppling dominoes as the basis for his copywriting...He quickly was able to scale to $5k days...
And then not too long after...He was doing $7,500 days.
Then we have Broseidon...He actually didn't believe in writing copy...He wanted to just have a pretty looking website and make loads of sales.What a blow to his ego...When he was able to recover 50% of his initial inventory investment.While he was still in the pre-order phase.
And here’s the interesting part about these two...Not one of them is a professional copywriter.At least not by trade…And none of them would call themselves writers.Heck, there’s a dentist using this too!(I'll share his story a little later)These are average folks who had brilliant ideas to sell…Or were already selling something and wanted to run laps around their competition...Now — remember that row of lined up dominoes I told you to visualize and keep in your head?Hopefully it’s still there… If not — here’s a refresher:
All of these guys I showed you, learned one thing and one thing only.They learned the secret to writing copy that actually sells.… And how it has nothing to do with writing…But everything to do with the lined up dominoes.A technique so simple yet powerful that is often used for evil when in the wrong hands…But if you (as an ethical builder) can line up dominoes — you can also learn this method to write copy that has your phone blasting with endless Shopify sales notifications all night.
Before I move to explain exactly how this “Dominoes Method” works.I want to make sure you understand one thing first…This is not a template or framework.In fact, it’s anything but orderly.You see, I am not the most organized person.And I also procrastinate a lot…So this process wouldn’t work for me if it was a template or a framework.That requires organization and ability to follow the same thing over and over again.I can’t do that. My ADHD doesn’t let me do that.And I believe that’s why most people can’t sell Advil to people with headaches.Because they use rigid templates that get ignored by today's hyper-aware consumers...Consumers just know better.Ever heard of AIDA or PAS?Apparently those are popular copywriting frameworks.Well, my copy was bringing numbers way before I even heard of these templates…By the time I learned what those were — I told myself there’s no way this will beat the Domino Method.But I am a marketer so I gave them a shot…And nothing.It didn’t win against the lined up dominoes.But look, I am sure someone is making them work — that’s just not me.And I like to believe that I am the one taking the easier path…Because my method wins in the long term.The problem with these formulas is that they assume that you can have a mathematical formula to persuade people.But humans are not mathematical formulas.Humans change and like all living creatures — we evolve and...
What works now is not the same thing that works later.
And what people believe now is not what they believe later.So if you rely solely on formulas or even worse ChatGPT…Then I am sorry to tell you.Someone who uses the lined up dominoes technique will run laps around YOU.
Before we move on…I have a tiny confession to make…Marketers (like myself) will often come up with these crazy templates.Or secret methods…And I know many of you have grown sick of them…“My Secret Hack to… blah blah blah in 30 days”You know exactly what I mean…And if you’re hoping to get a quick fix, magic formula to riches.Then I am sorry to tell you, this is not it.The "Domino Toppling Technique" is not a secret nor a formula.It’s not a get rich quick magic ride either...But one thing is certain — it is effective.And it can make its users loads of money.If they are willing to put in the time and effort.You hear that? It requires work!And I know I am probably losing a few people now by admitting that it requires work.But so be it.And look, I don't hate lazy people.But there’s two kinds of lazy people:
Those that learn the most efficient way and save themselves time later and...
Those that want a magic pill and blame others when it doesn’t work.
I prefer to be the first kind.There are no secrets — just lined up dominoes.
Psst! It will make sense soon enough! Just keep reading...
Now...What's worse than a template copywriter?Well, how about those that refuse to write copy at all!The ones that boast about the great features of their products.Those that forget that competition even exist!Unfortunately without great copy — even with great features you could fall into the "commodity trap" because...
What’s stopping your prospect from buying a similar item on Amazon?
With over 197M active buyers, Amazon is already the largest retailer on earth.People will naturally search for a similar product once they visit your site…So why not sell on Amazon?Well, if you just want to compete on pricing and on thin margins then be my guest.Some people make it work.But that’s not me.I let the words I write do the heavy lifting.
And as a result I can sell products for 10x the price than most Amazon sellers even when selling the same items!
Competition is getting fierce too as more people decide to go online to sell.The pandemic only accelerated the rate of growth of online businesses.According to Forbes e-commerce jumped 55% during the Covid era and hit a total of $1.7 trillion in sales.
And as you probably guessed, more competition means that you can’t command the same prices.At least, those that can’t persuade visitors into buying right then and there.And if you keep reading this — that won’t be you.
You see, this method completely changed the way I saw copywriting and more importantly selling online.I’ll tell you a little bit about my background.I was originally a software engineer.And never ever did I think of myself as a sales person.Even less so a sales person that writes for a living.So I had to rely on a lot of other folks to sell.Any new product I would create I needed someone else to handle the sales part.The problem with that is that you never truly get a grasp of your business.You ignore the most important part which is getting the customer.I don’t regret being a software engineer because it gave me my unique edge in business.But one thing I do regret is not getting myself into sales earlier.Copywriting just seemed ideal for an introverted guy like myself.I mean, you get to write out words that do the selling for you?Without leaving my computer or talking to people?Count me in…Except it wasn’t as simple as that.I read tons of books and bought numerous courses.And my copy did get better…It was good, but never great… And great only means one thing in the marketing world.More money.And that’s because it was missing the most important part.It was missing the “Chain of Persuasion.”The single thing that allowed me to focus less on writing and more on getting buyers.This method freed me from having to be creative when it came to selling online.And also it freed me from most competition.As long as I could visualize those lined up dominoes, I could turn a hungry crowd into buyers that would fill up my bank account almost on command.
Okay, so it’s time to explain this whole lined up dominoes situation.You’ve waited enough.So…Like I’ve said many times already, I am not a natural writer.And even though great writers can be excellent copywriters.If they solely rely on their writing abilities they will be pleasantly surprised when they get no sales at all.Writing is needed to write copy — but it’s not what drives the prospect to buy.It’s something else…And the results speak for themselves:
So remember this picture?
The reason why I kept bringing up dominoes is because they hold the key to writing high converting copywriting.What happens when you line up dominoes and push one?Well, they fall.One after the other...Like this:
And if they are all perfectly lined up — you’ll see a majestic display of physics!They all start to fall — one after the other.Copywriting works very similarly actually.And no, I am not crazy.Pay close attention to this…Every single piece of sales copy you write has two points.A beginning and an end.Easy enough, right?Stay with me...Now let's visualize it:
You have a claim or hook — by itself this will be unbelievable if not reinforced.
And the ultimate belief you want them to believe and that's usually that your offer is the right one for them.
Now between the initial claim which by itself won't convince anyone...And the ultimately outcome about your offer solving their problem.You have a series of unknown beliefs...And your job as a copywriter is to find them...They can look like:
Why is this special?Can it work for me?Will it cause me harm?Why can’t I get this somewhere else?
And the list could go on...Now, you might be asking yourself…“Isn’t this a template?”And the answer to that is a wholeheartedly NO.You see, those beliefs will be different depending on what you're selling.Or even the type of prospect you might be targeting.So if you take those questions and use them as a template... You'll fail.But when you align and knock down each belief in the right order — people will buy from you.When you get people nodding in agreement every time you change a belief — you’re pushing them one step closer to the purchase.And this is why this method is super dangerous…In the wrong hands — people can use it for evil.If you understand the series of beliefs needed to persuade someone — you can get them to buy anything...Heck — they’ll buy even without knowing what you’re selling at times.Just like toppling dominoes — you push one belief and if all of them fall after the other.And they must all fall — or it doesn’t work…
But when it works — the person is magically convinced to buy like clockwork — again and again they’ll buy.This method is powerful and that’s why people use it for the wrong reasons. Often selling products that are garbage.
But you’ve been on my newsletter.And I have a special kind of trust for people in my newsletter…There’s a reason I don’t post this page to the public and only share it with my newsletter.I believe people who join my newsletter are responsible business owners who are just trying to make more sales with great products.Now here’s the thing.I’ve decided to give you access to the "Domino Toppling Technique" entirely for free.Yes, you heard that right.You can have the entire system to write better, more compelling copy without having to be an excellent writer.This is free today only when you join my private community.So here's the list of goodies you get when you join today:
The Copy My Copy Course
A full step by step copywriting course for people who are NOT naturally gifted with writing abilities, which includes:
How to structure a money making sales letter even if can’t stitch two words together to form a complete sentence — If you can open your mouth to speak, you can do this too.
The counter-intuitive “Domino Toppling” tool that allowed me to write high converting without having to even think about writing — Get this right and the copy writes itself.
How to thrive in hypercompetitive markets by understanding market awareness and market sophistication (and how they are different) — And how to use it to ethically steal from your competitors.
I also have some bonuses for you:
Bonus #1: The CIA (Copy Intelligence Agency) Course
Your competitors leave "money clues" and if you are clever enough you can find out exactly their marketing strategies.
The one method I use to force competitors to snitch on themselves and tell me exactly what ads to write — to beat them at their own game.
The 4 free tools that you can use to get 100% of your competitor’s marketing — forget about being creative — just steal it.
The only 3 paid tools that can beat ANY expensive courses or coaching programs in the market — so powerful that I almost didn’t mention it here as it could hurt my own sales. The best part? It never becomes outdated.
How to use a free tool to find winning advertising channels in just 5 seconds — Maybe quicker.
Bonus #2: F*ck Discounts, Master Offers Course
In today's overly saturated world if you're selling products like everyone else, then you won't make the big bucks, which is why I am including:
Why most products are overpriced and saturated - and why that’s a good thing for us!
What to never sell if you want to make money over and over again.
PLUS my secret method to get people to buy everything I have all within minutes of seeing my brand for the first time.
How to manufacture physical products using AI and never have to hold inventory.
The 10 products you can manufacture from the comfort of your kitchen table.
The one secret method that lets me steal the manufacturer’s of big brands — Spoiler alert — they all get it from the same place.
Bonus #3: The Influencer Launch Secrets Course
How to craft an offer that makes influencers want to work with you without having to pay them a single dollar upfront.
The controversial contract that has allowed us to keep the majority of the revenue when we launch a new product.
A little known hack that lets you combine the power of AI with manufacturers in China to get products done faster.
The embarrassingly simple script that we use to get 50% of the influencers we contact to beg us to work with them - without paying them anything upfront.
The laziest method for getting influencer’s emails that requires no special software or manual work on your end.
The sneaky 4 influencers that can make you the most money and how to spot them in under 2 minutes.
How to build the perfect buyer’s list without having to pay per lead.
You need to build a fancy complicated product to get influencer’s interested, right? Wrong! In fact, the more generic the product is, the better! We’ll explain why that is.
The most overlooked offers that can get a business guru to share his entire traffic with you - without having to give a single dollar upfront. Heck, they’ll beg you to start an LLC with you.
Here's what people saying about the influencer launch method...
Was able to partner with an influencer and launch a plushie store.And now he’s looking to expand to twitch streamers.This method is great for beginners since it requires virtually no capital to get started.I mean, if you can send a few emails and don’t have a speech impediment, you can do this.But to my surprise, this method also benefited a few veteran entrepreneurs in my network.Like Jester, who added an extra $100k/mo in revenue attributed to influencers.This is a guy who consistently makes $10M a year with his ecommerce stores already.
And how about if you’re not selling ecommerce?What about SaaS?
Well, Wes came to me about a year ago and he tested my methods with a few Youtubers.The results?
(HarambeMoney was my former Twitter handle)Imagine if you can get your SaaS to $3k in MRR without having to spend a single dollar upfront.That’s the type of opportunity I am talking about.Remember, this method was born because my business partners and I couldn’t make paid traffic work for an offer we had.And right before we were about to give up, we found that not only we could make this offer work, but if we pushed this method...We could scale it to the moon!And this is the part where I have to add a disclaimer...This method is not easy, but it is straightforward.Meaning if you’re someone who can stick with one thing and see it through, then this is for you.You don’t need a lot, but you do need consistency.If you can be consistent — then you can results like us:
Disclaimer: These results are not daily consistently sales — they are launch events. You must get the influencer to post consistently if you want these type of sales. The influencer launch method is a great source of initial traffic but requires ongoing posting to get similar results.
Bonus #3: Direct access to me for support
Direct message access to me, community members, coaching calls and even…
Watch me build a brand from scratch using the same methods I listed above.
I am confident enough in this process that I will start a project from scratch and document the entire journey.And here's an extra bonus that I almost didn’t include.My business partner thinks I am crazy for doing this. But I am going to do it either way.
I am going to give you a lifetime membership to my new software and you'll get to watch me grow it!
This software is going to revolutionize the way we look at ads and sales online. It’ll be like having Eugene Swartz himself write your ads!The software itself is already valued at $1k a year.But you'll get lifetime access when you join my private community.PLUS you'll get access to weekly videos documenting my exact journey with growing this software.I won't hold anything back!So here’s how all of this works:The 12 month access to the WiFi Bread community is going to sell for $997…But because everyone’s been waiting for me to launch this community.I’ve made an exception…
So for the next 3 days and if you’re on this page right now, you can get it for 40% off.That’s less than $2 per day.Less than what you currently pay for your morning coffee (and if not let me know what coffee shop you go to).I do have to mention that this is NOT a subscription.Your access will be valid for 12 months.In 12 months, you can decide if you want to rejoin or not. But that’s on you.This program can be used for beginners and for people who are much more advanced and want an extra edge.However, this is not a get rich quick scheme.It requires work and I am willing to support you along the way.But if you’re looking for a chance to make rapid money, then a casino is a better investment with your money.And here’s the icing on the cake...
Money Back Guarantee
If at any point after watching all of the videos and intereracting with the community.You feel like this is not the right fit for you.You have 30 days and I'll refund you on the spot. Just shoot me an email at chad@makewifibread.com or DM me privately in the community
For Less Than $2/day You Can Also Be Part Of This Community.
The online space is only getting more competitive with the passing of time.
And that means it’ll be more difficult to start...But as the old saying goes, “the best time to plant a tree was 30 years ago — the second best time is now.”So if you’re still reading this and you’re a person of action, who’s not afraid to take their future into their own hands.Then I want to extend you an invitation to join:
What to expect on the next page:
Once you join, you’ll receive an email roughly 60 seconds after.This email will contain an invitation link to my own private Discord community.And you will also get immediate access to Copy My Copy and all the bonuses as well.
Frequently Asked Questions
Is there a payment plan for this program?
The program costs less than $2 per day, but yes we do have payment plan options for people who need a little extra wiggle room.
Can I sign up for a monthly subscription?
No, the community access is valid for 12 months (no auto-renewal) and I want you to be fully committed to getting the best possible results. However, if you use Affirm on the checkout, you can be billed on a monthly basis.
Will I be charged a year from now?
Absolutely not, in 12 months you’ll receive an email to join again if you want. If not, you’ll be kicked out of the community. We won’t ever charge you anything after this purchase.
Do I get to keep the courses after 12 months?
Yes, you'll have lifetime access to the courses and the software. Those are yours beyond the 12 months community access.
Will you ever offer private consulting calls?
Absolutely not, I'll be doing calls inside this community and it's included with everything. But that's it.
What comes inside the community?
The community is split into multiple discussion boards. I even brought on experts to talk about other topics that I am not familiar with such as TikTok Organic content, Google ads, and growing a SaaS. The goal is to make it a collaborative environment — where all of us can learn from one another.
What if I can’t write any copy?
We teach you inside, no knowledge is required to start. However, you must be fully committed to consuming the content before asking questions. Questions must be based on the content that was provided. There’s no time to deal with hypothetical situations that don’t exist.
Can I really run this process without showing my face online?
Yes, that’s the entire point of this. Have you heard of Bill Bonner before? I bet you haven’t, well he owns Agora Financial and they have a bunch of known gurus working for them. Yet he remains behind the scenes. That’s how I prefer to run things as well. I value privacy.
Does the influencer launch method work with digital products?
Yeah, it can work with any type of product. I am currently doing one with a high ticket info product offer.
So I don't need to run Facebook ads for this?
The influencer launch method course teaches a method where you don't need to run ads. However, many of the members do run ads to sell their offers. Ideally, you can test the copy you write by having an ad budget.
How do you answer all of the questions you get in the private community?
You can submit tickets directly from the community or ask the questions publicly. We understand that some people prefer to keep the products they sell private. We hold confidentially on anything shared with us for feedback.
Can I bug you at any time of the day?
Yes.
How safe is the payment processing?
We use Stripe, a world class payment gateway for credit card processing. Pretty much everyone uses Stripe as well to process their payments. It’s SSL encrypted and the whole nine yards.
Will you keep updating the program?
Yes, I am bringing people to talk about organic TikTok marketing, Google ads, Facebook ads. This all will be included with your 12 month membership.
If I am a freelancer looking to start my own offer is this a good idea?
If you can't run your own offer then the ideal situation is for you to find clients who you can write copy for. You'll be able to write sales letters, VSLs, advertorials and emails after going through the material. So it's to you if you decide to start a service based business with what you learned.
Will this make me rich?
No program or community can make you rich. The goal of this community is to master a skill that you can put to practice with your own offer. We have people in various niches from nootropics, pet supplements and fitness info products improving their offering and getting fantastic results. But it takes work!
If you got to the bottom of this page, it means you're one of those skeptical few.I get it, a lot of promises are thrown out there.And they barely meet people's expectations.The last thing I want is for you to make an impulse buying decision.And if you're expecting me to make some outlandish claim right now to convince to click the button below, then let me tell you that I won't make one.What I can guarantee is that you'll have the tools and support needed to get your own results.And you get it for less than $2 per day...Now it's on you to take the next the step.
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Private PolicyWe would like to take a moment to emphasize that our program is not a get rich quick scheme. We believe in providing honest and transparent information to our users about the potential benefits and outcomes that can be achieved through our program.While we have designed our program to offer valuable insights, strategies, and resources to help you succeed, it is important to understand that individual results may vary. The outcomes you experience will depend on various factors, including your personal circumstances, dedication, effort, and skills.Our program is designed to equip you with the necessary knowledge and tools to make informed decisions and take appropriate actions. However, it is ultimately up to you to apply the strategies and recommendations in a manner that aligns with your unique situation and goals.Please remember that any examples or testimonials shared within our program are meant to showcase potential results achieved by others and should not be considered as a guarantee of your personal success. Your financial circumstances, skills, and commitment are unique to you, and therefore, the outcomes you achieve may differ.© Make WiFi Bread 2023. All Rights Reserved.